Original video animation, or animated films and series made specifically for release in home video formats, has become a burgeoning enterprise in the entertainment realm, particularly in Japan, where it originated. But OVA also holds promise here as a distinctive methods to convey a corporate promotional message, especially when your audience is techno-savvy and entertainment-minded. Here are five ways animation can introduce or enhance a brand – or simply tell a tale in a different way.

Introduce a global that supports your message – Yamaha created an animated video series called “The Master of Torque.” It features stories told in two to seven minutes which contain various characters who experience all types of adventures, many of such as rides on Yamaha motorcycles. The good guys always appear to outrace the criminals, subtly suggesting that the Yamaha motorcycle is special.

Present characters that the audience will associate with you – A common theme in animation may be the hero or heroine. Much like conventional comic-book-based animated films, there can be flaws or complex circumstances that have rendered an unconventional protagonist. However the protagonist is almost always compelling – to the point that by the end of an episode the viewer can’t wait to see what takes place in the next one. Talking about…

Take advantage of the serial format – Animation is best employed when it is section of a continuing series. Episode One introduces something that ties to Episode Two. Episode Two is wrought with adventures that induce the need for resolution, which you find in Episode Three. And so on. If it’s done well, original video animation creates a bond between your story’s characters (and its adventures) and the viewer. Engaging the audience is top priority with any kind of communication, and OVA is a wonderful way to interest the demographic noted in the first paragraph.

Make beautiful music together – By together, we mean the integration of the images in the video and music you decide to tell your audience. MTV introduced the music video back the 1980s, and gradually, as the first song that ever played on the network predicted, “Video Killed the air Star.” Everyone wanted an image to go with the song. Why? https://upodesk.com/ Because a song took on a whole new dynamic as a video, as it escaped the sound realm and ventured into sight, aswell. Video animating can do a similar thing, only in a “next generation” way. Here’s a good example of a company creating compelling characters, enhancing their situation with music, and reinforcing precisely how cool this company is for doing all that, in just over three minutes, no less.